June launch offer: Store Autopsy includes SectionLift Library free. Only 10 spots this month.

For stores converting below 2%

Find what’s killing your store’s conversions before you buy more traffic

Own an ecommerce store getting traffic but stuck below 2% conversion? Get a visual Store Autopsy that finds 15+ conversion leaks across your first screen, offer, product page, trust, and mobile buying flow, then shows what to fix first.

Visual PDF report Delivered in 5 business days Priority Fix Map included
Get My Store Autopsy 14-Day Results-Driven Money-Back Guarantee
150+ ★★★★★
Satisfied e-commerce owners have used my Shopify and conversion-focused work to make their stores clearer, easier to trust, and easier to buy from.
Audit walkthrough video goes here Upload your short video showing the PDF report, an example audit, and what buyers receive after ordering.
Dmytro Korobkin showing a Store Autopsy audit example

Hey, I’m Dmytro. I look at stores differently.

100+ ecommerce projects 150+ client reviews 7+ years in Shopify/CRO

I’m the founder of Thankik, and I’ve spent the last 7+ years building, redesigning, migrating, and improving ecommerce stores.

Most store owners ask: “Why aren’t my ads working?”

I usually ask a different question: “What happens after the click?”

Because the ad only brings the visitor in. The store has to explain the product, build trust, create desire, remove doubt, and make the buying decision feel easy.

If the store doesn’t do that, more traffic just makes the leak more expensive.

Most ecommerce stores don’t lose buyers because of one tiny button color.

They lose buyers because the buying journey doesn’t answer the right questions in the right order.

A visitor lands on your store and immediately asks: What is this? Why should I care? Can I trust this brand? Is it worth the price? Will this work for me? What happens if I buy and regret it?

If your store doesn’t answer those questions fast enough, the buyer leaves. Not because your product is bad. Because the store didn’t help them feel ready to buy.

What is this? The first screen has to make the product instantly clear.
Why should I care? The offer needs a reason to keep reading.
Can I trust this? Proof has to appear before doubt gets expensive.
Is it worth it? Value has to feel stronger than the price.
What if I regret it? Risk, returns, and confidence need to be visible.

The 3 places most stores lose the buyer

Low-converting stores usually don’t fail because they need one more app. They fail because clarity, belief, or trust breaks before the visitor feels ready to buy.

The first screen doesn’t create clarity

The buyer lands on the store and still doesn’t immediately understand what makes the product worth attention.

The product page doesn’t build enough belief

The page shows the product, but doesn’t explain value, prove trust, handle objections, or make the price feel justified.

Mobile shopping feels harder than it should

The content may be there, but on mobile it’s buried, messy, slow, or shown in the wrong order.

Your ads may be doing their job. Your store may not be.

A lot of ecommerce founders keep testing new ads, new creatives, new audiences, new discounts, and new landing pages.

Sometimes that helps.

But if the store itself doesn’t explain the product clearly, doesn’t build trust fast enough, and doesn’t make the buying decision feel safe, the ad can do its job perfectly and the sale still won’t happen.

The click is not the finish line. It’s where the real selling starts.

white diagnostic map showing ecommerce conversion leaks after the ad click Tap to enlarge

How much is a low-converting store costing you every month?

Use the same traffic. Change the conversion rate. Watch the leak appear.

$8,000

monthly revenue gap from the same traffic. This is why Store Autopsy isn’t the expensive part. The leak is.

This is what Store Autopsy is for.

Store Autopsy is a visual PDF breakdown of your ecommerce buying journey.

I go through your store like a real buyer and mark the moments where the buying decision starts to break: where the page becomes unclear, where trust is missing, where the offer feels weak, where the product doesn’t feel valuable enough, where mobile UX creates friction, and where the store asks for the purchase before it has earned enough confidence.

You don’t get a generic checklist. You get your actual store marked up, explained, and prioritized.

Premium Store Autopsy visual PDF report preview with annotated ecommerce pages Tap to enlarge
5-Part Buyer Journey Breakdown infographic Tap to enlarge

The report follows the buyer’s decision path.

The point is not to collect random opinions about your site. The point is to follow the exact order a buyer experiences your store: first screen, offer, product page, trust, and mobile flow.

That structure makes the output easier to implement, because every recommendation is tied to the moment where confidence starts to break.

Decision path Prioritized fixes Mobile-first review

Ready to find the leaks?

Get the buying journey marked up before you spend more on ads.

If your store already gets traffic, the expensive part is not the audit. It is sending more visitors into the same unclear first screen, weak product page, or buried trust signals.

Get My Store Autopsy 15+ leaks · 5 business days · 14-day guarantee
★★★★★ 0.7% → 2.4% CR
“The audit paid for itself fast.”

We were spending money on ads and assuming the problem was traffic quality. After Dmytro’s audit, it became obvious that the store itself wasn’t doing enough after the click.

JM
Jason MillerFounder, DTC Apparel Store

What you receive inside your Store Autopsy

A practical report you can use yourself, hand to a designer, or turn into a done-for-you implementation brief.

Inside Your Store Autopsy report preview with annotated ecommerce page and deliverables Tap to enlarge
Included in the audit

Clear priorities, real screenshots, and fixes your team can use.

  • 15+ conversion leaksMarked where clarity, trust, desire, or momentum breaks.
  • Screenshot markupNotes placed directly on your actual store pages.
  • 5-part buyer journey diagnosisFirst screen, offer, product page, proof, and mobile flow.
  • Priority Fix MapA ranked order of what to fix first instead of a vague checklist.
  • Before/after directionHow stronger hierarchy, messaging, proof, and sections should work.
5 daysdelivery
PDFvisual report
$49SectionLift included
14-dayguarantee

This is not another generic audit.

Generic advice tells you what sounds nice. Store Autopsy shows what breaks the buying decision on your actual pages.

The generic way

Most audits give you vague tasks.

  • “Improve the CTA” without explaining why the buyer is not ready to click.
  • “Add reviews” even when your proof is already there but appears too late.
  • “Improve mobile” with no clear order, hierarchy, or buying-journey logic.
  • Random best practices that sound smart but do not create an implementation path.
VS
The Store Autopsy way

Find the exact moment the sale breaks.

  • See where the page asks for action before it has built enough value, proof, or trust.
  • Identify which objection appears before price, reviews, shipping, or returns answer it.
  • Get the mobile story reordered around how a real buyer makes the decision.
  • Walk away with a Priority Fix Map your designer, developer, or team can actually implement.

Preview: what a Store Autopsy looks for

A few examples of what may show up in your breakdown.

Before and after ecommerce hero section showing clearer benefits, trust, and CTA Tap to enlarge

Your hero explains the product, but not the reason to care.

A buyer sees what you sell, but doesn’t instantly understand why it matters or why it is different from cheaper alternatives.

Before and after ecommerce reviews section showing proof placed earlier to remove doubt Tap to enlarge

Your reviews exist, but don’t remove doubt.

Proof appears too late or doesn’t answer the buyer’s real objections.

Before and after ecommerce product page showing trust elements at the decision point Tap to enlarge

Your trust elements are invisible at the decision point.

Shipping, returns, sizing, usage, or safety information may be buried below the moment doubt appears.

Before and after mobile ecommerce product page showing clearer buying hierarchy Tap to enlarge

Your mobile page has content, but no buying hierarchy.

Everything is technically there, but the buyer has to work too hard to connect the dots.

Client proof

Stop guessing what to fix first.

Store Autopsy gives you a short priority list, visual markup, and section direction your team can actually implement.

Get My Store Autopsy 14-Day Results-Driven Money-Back Guarantee
★★★★★ Exactly what we needed to understand why people weren’t buying

Dmytro showed us where buyers were losing trust and where the page wasn’t explaining the product well enough. The audit was practical, visual, and easy to act on.

★★★★★ Not a generic CRO report

He showed the exact points where the buyer journey was breaking and what needed to change visually and structurally.

★★★★★ Conversion improved

After we implemented the fixes, conversion improved from 1.2% to 2.1%.

SectionLift Library showcase with ecommerce section references and DTC Section GPT access Tap to enlarge

Want to start improving sections yourself? Get SectionLift Library.

SectionLift Library gives you 60+ proven ecommerce section references and DTC Section GPT access, so you can turn weak store sections into stronger redesign directions without starting from a blank page.

Use it for hero sections, product page above-the-fold improvements, cart and cart drawer improvements, collection pages, mobile menus, offer concepts, before/after sections, and product benefit sections.

Store Autopsy tells you what’s broken. SectionLift helps you see what stronger sections can look like.

Trusted by ecommerce founders across 100+ projects

150+ positive client reviews across Shopify builds, WooCommerce to Shopify migrations, product page redesigns, CRO sections, and mobile ecommerce work.

Shopify★★★★★
“Exactly what we needed to understand why people weren’t buying.”

Dmytro showed where buyers were losing trust and where the page wasn’t explaining the product well enough.

Sarah Mitchell
Sarah MitchellSkincare founder
CRO★★★★★
“The audit paid for itself fast.”

We stopped blaming traffic quality and fixed the post-click journey. Conversion moved from 0.7% to 2.4%.

Jason Miller
Jason MillerDTC apparel founder
Client proof★★★★★
“Not a generic CRO report — actual fixes.”

He showed the exact points where the buyer journey was breaking and what needed to change visually and structurally.

Emily Carter
Emily CarterBeauty ecommerce manager
Ecommerce★★★★★
“We finally stopped guessing.”

The Store Autopsy gave us a clear priority list. We knew what to fix first and what wasn’t worth touching yet.

Mark Reynolds
Mark ReynoldsHome goods co-founder
Mobile★★★★★
“Conversion improved after fixing the buying journey.”

Our store looked good, but it wasn’t building enough clarity or trust before asking for the sale.

Olivia Bennett
Olivia BennettWellness store founder
Actionable★★★★★
“Clear, fast, and very actionable.”

The annotated screenshots made it easy to understand what was wrong and what our team should change first.

Daniel Cooper
Daniel CooperSupplements marketing lead
Product page★★★★★
“Our product page finally started doing its job.”

We had the reviews and content, but the order was wrong. The page became much more convincing after the restructure.

Rachel Adams
Rachel AdamsJewelry store owner
Paid ads★★★★★
“I’d recommend this before spending more on ads.”

The audit showed clear conversion leaks and probably saved us from pushing more budget into a weak store journey.

Andrew Parker
Andrew ParkerOutdoor gear growth lead

Why should you trust me with your store?

I’ve worked on 100+ ecommerce projects across Shopify design, store builds, migrations, product pages, CRO sections, mobile shopping experience, and conversion-focused redesigns.

I’m not looking at your store like a designer trying to make it prettier.

I’m looking at it like a buyer, a conversion specialist, and a person who has seen the same revenue leaks show up again and again across ecommerce stores.

The goal is not to impress you with theory. The goal is to show you what’s stopping people from buying.

Alright, how does this work?

Order your Store Autopsy

Choose Store Autopsy and complete checkout.

Submit your store details

After payment, you’ll submit your name, email, store URL, and any notes you want me to review.

I review your key buying journey

I go through your first screen, offer, product page, trust signals, and mobile buying flow.

You get your visual PDF report

Within 5 business days, you receive 15+ conversion leaks, annotated screenshots, and a Priority Fix Map.

Fix it yourself or ask us to implement

Use the report and SectionLift Library yourself, hand it to your designer, or request a done-for-you quote.

Choose how you want to fix the leaks

Store Autopsy is the primary product. SectionLift is the lighter path if you want references first.

Best for stores below 2% conversion

Store Autopsy

For ecommerce stores getting traffic but converting below 2%.

June launch price
$497 $997
Save $500 while launch spots are open.
5 daysdelivery 15+leaks marked $49bonus included
  • Visual PDF report delivered within 5 business days
  • 15+ conversion leaks marked directly on your store pages
  • 5-Part Buyer Journey Breakdown
  • Priority Fix Map
  • Direction on what stronger sections should do
  • SectionLift Library included free
  • DTC Section GPT access included
  • 14-Day Results-Driven Money-Back Guarantee
Get My Store Autopsy

After payment, you’ll submit your name, email, store URL, and any notes you want me to review.

Self-serve option

SectionLift Library

For founders who want ecommerce section references and GPT-assisted redesign directions before ordering a personal breakdown.

Launch price
$49 $99
Save $50 on the self-serve library.
  • 60+ proven ecommerce section references
  • DTC Section GPT access
  • Hero, product page, collection, cart, menu, and offer examples
  • Prompts and simple instructions
  • Before/after section ideas
Start With SectionLift Library

Want Dmytro to show you which sections your store actually needs? Get Store Autopsy instead.

14-Day Results-Driven Money-Back Guarantee

I’m confident your Store Autopsy will give you clear, actionable fixes that can make your store easier to understand, easier to trust, and easier to buy from.

If you implement at least 3 priority recommendations from your Store Autopsy and don’t see any measurable improvement within 14 days after implementation, message me and I’ll refund your money.

No vague theory. No “maybe someday” advice. If the recommendations don’t create measurable improvement after you actually implement them, you shouldn’t have to pay for the audit.

Full guarantee terms apply.

What Store Autopsy is not

Store Autopsy is a visual and strategic buying-journey diagnosis. It is not a full redesign, implementation package, ad account audit, analytics retainer, or technical checkout audit.

It focuses on the pages and sections most likely to affect the buying decision. If I notice obvious cart, checkout, speed, or tracking issues, I may call them out, but the core scope is your key buying journey.

Got questions?

Is this only for Shopify?

No. Store Autopsy works for ecommerce stores on Shopify, WooCommerce, BigCommerce, Wix, custom platforms, and more. Shopify is where I have deep experience, but most buying journey problems are platform-independent.

Is this a full website audit?

No. Store Autopsy focuses on your key buying journey: first screen, offer, product page, trust, and mobile buying flow.

Do you need access to analytics?

No. Analytics access is helpful, but not required. Store Autopsy is based on what your buyers see and experience on the store.

What do I need to submit after payment?

Your name, email, store URL, and any notes you want me to review.

How fast do I get it?

You receive your visual PDF report within 5 business days after submitting your store details.

Will this guarantee higher conversion?

No specific conversion rate is guaranteed. Store Autopsy shows what may be stopping buyers and gives you a prioritized fix plan. Results depend on product, traffic quality, offer, implementation, pricing, market, and other factors.

Can you implement the fixes?

Yes. After the Store Autopsy, selected brands can request a done-for-you implementation quote.

Who is this not for?

Store Autopsy is not the best first move if your store has no traffic yet, has not launched, or you are looking for done-for-you implementation for $497.

Stop guessing why people don’t buy.

Your visitors land. They scroll. They hesitate. They leave. Store Autopsy shows where that decision breaks and what needs to change first.

Get My Store Autopsy

14-Day Results-Driven Money-Back Guarantee