Store Autopsy

Hey, I’m Dmytro. I look at stores differently.

I’m the founder of Thankik, and I’ve spent the last 7+ years building, redesigning, migrating, and improving ecommerce stores.

Most store owners ask: “Why aren’t my ads working?”

I usually ask a different question: “What happens after the click?”

Because the ad only brings the visitor in. The store has to explain the product, build trust, create desire, remove doubt, and make the buying decision feel easy.

If the store doesn’t do that, more traffic just makes the leak more expensive.

Most ecommerce stores don’t lose buyers because of one tiny button color.

They lose buyers because the buying journey doesn’t answer the right questions in the right order.

A visitor lands on your store and immediately asks: What is this? Why should I care? Can I trust this brand? Is it worth the price? Will this work for me? What happens if I buy and regret it?

If your store doesn’t answer those questions fast enough, the buyer leaves. Not because your product is bad. Because the store didn’t help them feel ready to buy.

What is this? The first screen has to make the product instantly clear.

Why should I care? The offer needs a reason to keep reading.

Can I trust this? Proof has to appear before doubt gets expensive.

Is it worth it? Value has to feel stronger than the price.

What if I regret it? Risk, returns, and confidence need to be visible.

The 3 places most stores lose the buyer

Low-converting stores usually don’t fail because they need one more app. They fail because clarity, belief, or trust breaks before the visitor feels ready to buy.

The first screen doesn’t create clarity

The buyer lands on the store and still doesn’t immediately understand what makes the product worth attention.

The product page doesn’t build enough belief

The page shows the product, but doesn’t explain value, prove trust, handle objections, or make the price feel justified.

Mobile shopping feels harder than it should

The content may be there, but on mobile it’s buried, messy, slow, or shown in the wrong order.

Your ads may be doing their job. Your store may not be.

A lot of ecommerce founders keep testing new ads, new creatives, new audiences, new discounts, and new landing pages.

Sometimes that helps.

But if the store itself doesn’t explain the product clearly, doesn’t build trust fast enough, and doesn’t make the buying decision feel safe, the ad can do its job perfectly and the sale still won’t happen.

The click is not the finish line. It’s where the real selling starts.

white diagnostic map showing ecommerce conversion leaks after the ad click

Ad click traffic enters

First screen clarity leak

Product page value leak

Proof trust leak

Cart friction leak

Checkout sale or drop

How much is a low-converting store costing you every month?

Use the same traffic. Change the conversion rate. Watch the leak appear.

Monthly visitors 20,000

Average order value $80

Current conversion 0.7%

Improved conversion 1.2%

$8,000

monthly revenue gap from the same traffic. This is why Store Autopsy isn’t the expensive part. The leak is.

This is what Store Autopsy is for.

Store Autopsy is a visual PDF breakdown of your ecommerce buying journey.

I go through your store like a real buyer and mark the moments where the buying decision starts to break: where the page becomes unclear, where trust is missing, where the offer feels weak, where the product doesn’t feel valuable enough, where mobile UX creates friction, and where the store asks for the purchase before it has earned enough confidence.

You don’t get a generic checklist. You get your actual store marked up, explained, and prioritized.

Premium Store Autopsy visual PDF report preview with annotated ecommerce pages

5-Part Buyer Journey Breakdown infographic

The report follows the buyer’s decision path.

The point is not to collect random opinions about your site. The point is to follow the exact order a buyer experiences your store: first screen, offer, product page, trust, and mobile flow.

That structure makes the output easier to implement, because every recommendation is tied to the moment where confidence starts to break.

Decision path Prioritized fixes Mobile-first review

What you receive inside your Store Autopsy

A practical report you can use yourself, hand to a designer, or turn into a done-for-you implementation brief.

Product Page Leak #07 high impact

Why it hurts conversion What needs to change Priority fix order

Leak severityYou see which issues matter first, not a flat list of opinions.

Screenshot markupThe problem is shown directly on your actual store pages.

Buyer logicEach note explains what the buyer may be thinking at that moment.

Priority Fix MapYour designer, developer, or team can see what to fix first.

Visual PDF Report

Your store pages marked up with comments, notes, and conversion leaks directly on screenshots.

15+ Conversion Leaks

Specific moments where your store may lose clarity, trust, desire, confidence, or momentum.

5-Part Buyer Journey Diagnosis

A structured breakdown across first screen clarity, offer, product page belief, trust, and mobile buying flow.

Priority Fix Map

Not “fix everything.” You get a ranked map of what to change first.

Before/After Direction

Direction on how hierarchy, proof, messaging, and mobile structure should change.

SectionLift Included

60+ proven ecommerce section references plus DTC Section GPT access.

This is not another generic audit.

Generic advice tells you what sounds nice. Store Autopsy shows what breaks the buying decision on your actual pages.

The generic way

Most audits give you vague tasks.

“Improve the CTA” without explaining why the buyer is not ready to click.
“Add reviews” even when your proof is already there but appears too late.
“Improve mobile” with no clear order, hierarchy, or buying-journey logic.
Random best practices that sound smart but do not create an implementation path.

VS

The Store Autopsy way

Find the exact moment the sale breaks.

See where the page asks for action before it has built enough value, proof, or trust.
Identify which objection appears before price, reviews, shipping, or returns answer it.
Get the mobile story reordered around how a real buyer makes the decision.
Walk away with a Priority Fix Map your designer, developer, or team can actually implement.

Preview: what a Store Autopsy looks for

A few examples of what may show up in your breakdown.

Your hero explains the product, but not the reason to care.

A buyer sees what you sell, but doesn’t instantly understand why it matters or why it is different from cheaper alternatives.

Your reviews exist, but don’t remove doubt.

Proof appears too late or doesn’t answer the buyer’s real objections.

Your trust elements are invisible at the decision point.

Shipping, returns, sizing, usage, or safety information may be buried below the moment doubt appears.

Your mobile page has content, but no buying hierarchy.

Everything is technically there, but the buyer has to work too hard to connect the dots.

SectionLift Library product mockup with 60+ ecommerce sections and DTC Section GPT

Want to start improving sections yourself? Get SectionLift Library.

SectionLift Library gives you 60+ proven ecommerce section references and DTC Section GPT access, so you can turn weak store sections into stronger redesign directions without starting from a blank page.

Use it for hero sections, product page above-the-fold improvements, cart and cart drawer improvements, collection pages, mobile menus, offer concepts, before/after sections, and product benefit sections.

Store Autopsy tells you what’s broken. SectionLift helps you see what stronger sections can look like.

Trusted across 100+ ecommerce projects and 150+ client reviews

Store Autopsy is new as a packaged product, but the thinking behind it comes from years of Shopify builds, WooCommerce to Shopify migrations, product page redesigns, CRO sections, and mobile ecommerce work.

Upwork★★★★★

Review screenshot placeholderDrop a real ecommerce client review here later.

Shopify★★★★★

Review screenshot placeholderUse one of your Shopify ecosystem reviews here.

Ecommerce★★★★★

Review screenshot placeholderUse a review that mentions conversion, speed, redesign, or Shopify.

Client proof★★★★★

Review screenshot placeholderAdd 8-12 strongest reviews, not every review.

Why should you trust me with your store?

I’ve worked on 100+ ecommerce projects across Shopify design, store builds, migrations, product pages, CRO sections, mobile shopping experience, and conversion-focused redesigns.

I’m not looking at your store like a designer trying to make it prettier.

I’m looking at it like a buyer, a conversion specialist, and a person who has seen the same revenue leaks show up again and again across ecommerce stores.

The goal is not to impress you with theory. The goal is to show you what’s stopping people from buying.

Alright, how does this work?

Order your Store Autopsy

Choose Store Autopsy and complete checkout.

Submit your store details

After payment, you’ll submit your name, email, store URL, and any notes you want me to review.

I review your key buying journey

I go through your first screen, offer, product page, trust signals, and mobile buying flow.

You get your visual PDF report

Within 5 business days, you receive 15+ conversion leaks, annotated screenshots, and a Priority Fix Map.

Fix it yourself or ask us to implement

Use the report and SectionLift Library yourself, hand it to your designer, or request a done-for-you quote.

Choose how you want to fix the leaks

Store Autopsy is the primary product. SectionLift is the lighter path if you want references first.

Best for stores below 2% conversion

Store Autopsy

For ecommerce stores getting traffic but converting below 2%.

$497

5 daysdelivery 15+leaks marked $49bonus included

Visual PDF report delivered within 5 business days
15+ conversion leaks marked directly on your store pages
5-Part Buyer Journey Breakdown
Priority Fix Map
Direction on what stronger sections should do
SectionLift Library included free
DTC Section GPT access included
14-Day Results-Driven Money-Back Guarantee

Get My Store Autopsy

After payment, you’ll submit your name, email, store URL, and any notes you want me to review.

Self-serve option

SectionLift Library

For founders who want ecommerce section references and GPT-assisted redesign directions before ordering a personal breakdown.

$49

60+ proven ecommerce section references
DTC Section GPT access
Hero, product page, collection, cart, menu, and offer examples
Prompts and simple instructions
Before/after section ideas

Start With SectionLift Library

Want Dmytro to show you which sections your store actually needs? Get Store Autopsy instead.

14-Day Results-Driven Money-Back Guarantee

I’m confident your Store Autopsy will give you clear, actionable fixes that can make your store easier to understand, easier to trust, and easier to buy from.

If you implement at least 3 priority recommendations from your Store Autopsy and don’t see any measurable improvement within 14 days after implementation, message me and I’ll refund your money.

No vague theory. No “maybe someday” advice. If the recommendations don’t create measurable improvement after you actually implement them, you shouldn’t have to pay for the audit.

Full guarantee terms apply.

What Store Autopsy is not

Store Autopsy is a visual and strategic buying-journey diagnosis. It is not a full redesign, implementation package, ad account audit, analytics retainer, or technical checkout audit.

It focuses on the pages and sections most likely to affect the buying decision. If I notice obvious cart, checkout, speed, or tracking issues, I may call them out, but the core scope is your key buying journey.

Got questions?

Is this only for Shopify?

No. Store Autopsy works for ecommerce stores on Shopify, WooCommerce, BigCommerce, Wix, custom platforms, and more. Shopify is where I have deep experience, but most buying journey problems are platform-independent.

Is this a full website audit?

No. Store Autopsy focuses on your key buying journey: first screen, offer, product page, trust, and mobile buying flow.

Do you need access to analytics?

No. Analytics access is helpful, but not required. Store Autopsy is based on what your buyers see and experience on the store.

What do I need to submit after payment?

Your name, email, store URL, and any notes you want me to review.

How fast do I get it?

You receive your visual PDF report within 5 business days after submitting your store details.

Will this guarantee higher conversion?

No specific conversion rate is guaranteed. Store Autopsy shows what may be stopping buyers and gives you a prioritized fix plan. Results depend on product, traffic quality, offer, implementation, pricing, market, and other factors.

Can you implement the fixes?

Yes. After the Store Autopsy, selected brands can request a done-for-you implementation quote.

Who is this not for?

Store Autopsy is not the best first move if your store has no traffic yet, has not launched, or you are looking for done-for-you implementation for $497.

Stop guessing why people don’t buy.

Your visitors land. They scroll. They hesitate. They leave. Store Autopsy shows where that decision breaks and what needs to change first.

Get My Store Autopsy

14-Day Results-Driven Money-Back Guarantee